Softfix Online Customer Experience Lab

Mobile-Centered

Transfer your CX to a comprehensive mobile app that converges all your services/operations in one comfortable digital environment.

End-to-end CX Design

Create a tech-driven, industry-specific CX experience that looks, feels, and works across all platforms and business locations.

Augmented & Virtual Reality

Use augmented and virtual reality to create engrossing entertainment experiences and simplify key operations across industries.

CX Core

We combine a set of technologies and design practices to help you build (or complement) a consistent and engaging CX or UI & UX design for a digital product.

Digital Experience Platforms

Build a single customer/digital journey management centre that connects and covers the needs of all departments.

Data Science & Artificial Intelligence

Gather data at every customer touchpoint to learn more about your users. Use AI algorithms to analyse the data, and streamline each touchpoint.

Connected Devices & Internet of Things

Create a device fleet for a store or business location. Establish custom IoT ecosystem with sensors, mobile, and other connected devices.

 

Our Expertise

• Full-cycle CX and digital journey development
• UI & UX material design systems
• Industry-specific AR & VR solutions
• UI & UX design of digital products and interfaces

• Full-cycle iOS and Android development
• ERP & workflow management solutions
• Machine learning algorithms development, chatbots
• Enterprise cloud solutions
• Embedded software development/IoT solutions

Our Design Process

Understand

• Interview with stakeholders to define goals
• Understand needs of target user
• Research market and competitors
• Analyze customer analytics

Deliverables

key personas profiles, customer journey map, competitors overview.

Define & Ideate

• Identify key use cases
• Define feature set
• Do story mapping
• Prioritize based on resources and product goals

Deliverables

user scenarios, list of use cases and user stories, prioritized feature set.

Prototype/CX concept

• Define information architecture
• Create wireframes
• Define visual direction and create visual design mockup

Deliverables

low-fidelity prototype, high-fidelity visual mockups

Validate

• Test the prototype and key flows
• Iterate based on feedback

Deliverables

design validated with users and stakeholders.

Key Deliverables

^ User Personae

^ Customer Journey Map

^ User Scenarios & Stories

^ Information Architecture

^ Wireframes & User Flows

^ Mockups

 

Our Design Principles